The other night, a Ford commercial ran repeatedly throughout the basketball game. Within the ad for the Ford Fusion the narrator provides a subliminal message. The language in the add is “You never know what might be out there. The ambulance racing by, the ambulance chaser chasing the ambulance…. It’s 360 degrees of chaos”. The reference to the ambulance chaser has nothing to do with the ad for the Ford Fusion. It is simply Ford’s subliminal message that we all/you all/the public should all hate lawyers because we are nothing but ambulance chasers bringing groundless awsuits creating chaos in your world.
After the game, the news came on. The lead news story was that Ford has recently recalled 1.4 million vehicles in North America. They include 915,000 Ford Escapes and Mercury Marina SUV for the years 2008 through 2011. The problem is with the power steering control module. The defect could turn off the power steering which makes it harder to steer and increase the risk of a crash. Ford has stated that is aware of six injury allegations related to this problem. In addition, Ford has recalled approximately 200,000 Ford Explorers for the years 2011 through 2013 with a problem with the electrical power steering gear. The intermitted electrical connection can cut off power steering and the cause defaults to manual steering which could lead to an accident. A total of 15 accidents have been linked to the problem. Ford has also recalled approximately 200,000 other Ford Taurus Sedans for the years 2010 through 2014 with a license plate lamp plate issue that can lead to a short circuit and potential fire hazzard. Ford is aware of 18 reports of injuries related to that defect. Finally, Ford is aware of approximately 83,000 Ford Fusions, Mercury Milans, Lincoln Zephyrs and MKZs for the years 2006 through 2007 with optional all-weather floor mats that can shift out of position and interfere with the accelerator pedal. Starting in the 2010 model year Ford changed the design adding a second attachment to keep the mat from moving. All of these recalls were reported in CNN Money [HTTP.//money.cnn.com/2014/05/29/auto/ford-recalls].
Watch the ad. Pay attention to the language. Is the language necessary to the ad? Make your own decision. Is it simply that our litigation system is working the way it should. People get injured. Lawyers bring claims against car manufactures for the defects that cause serious injury. Ford and other manufacturers are then forced to recall the defective vehicle so that there are not more injuries or deaths.
What is Ford so concerned about when in their advertising for the Ford Fusion, they feel they need to trash lawyers. Isn’t it obvious? Without the oversight of litigation attorneys, Ford and other car manufactures could simply continue to manufacture defective products that injure each and everyone of our family members.